![]() Simple means that a logo has to be focused on a single story and in most cases it must be uncomplicated in form.Ī logo must be simple so it can work effectively and flexibly in a wide range of sizes and media e.g. Is it appropriate?Īppropriate means that the logo is relevant in form and concept to the client and its industry.įor example: If you’re designing for a fashion brand, then the logo needs to be elegant, but if you’re designing for a sports brand, then the logo probably needs to be bold and dynamic. ![]() ![]() Now, let’s explain each of those principles shortly to understand what they really mean.
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